Meta’s new Oakley smart glasses, launched on June 20, 2025, seem designed for athletes with enhanced video and durability features.
They offer 3K video, 8-hour battery life, and IPX4 water resistance, likely outperforming Ray-Ban Meta glasses.
Prices start at $399, with preorders from July 11, 2025, in multiple countries.
Research suggests these glasses integrate Meta AI for hands-free use, appealing to active users.

Introduction Of Meta X Oakley

Meta has recently unveiled the Oakley Meta HSTN smart glasses, targeting athletes and active individuals with advanced features. These glasses appear to offer significant upgrades over the popular Ray-Ban Meta smart glasses, focusing on durability, video quality, and battery life. This article breaks down the key aspects, pricing, and availability to help you understand if they’re the right fit for your needs.

Meta X Oakley Features and Comparisons

The Oakley Meta HSTN glasses feature a built-in camera capturing Ultra HD (3K) video, a step up from the 1080p of Ray-Ban Meta glasses, making them ideal for high-quality action recordings. They also boast an 8-hour battery life, doubling the Ray-Ban model’s capacity, with a charging case extending usage to 48 hours. Durability is enhanced with an IPX4 water resistance rating, suitable for outdoor activities like running or cycling. Integration with Meta AI allows hands-free commands, such as asking for weather updates or taking videos, which seems particularly useful for athletes needing to stay focused.

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Meta X Oakley Pricing and Availability

Priced at $499 for the limited-edition model, with other versions starting at $399, these glasses are available for preorder from July 11, 2025. They will be sold in countries including the US, Canada, UK, and several European nations, with plans to expand to Mexico, India, and the UAE later this year. This pricing and broad availability suggest Meta is aiming for a wide market, though the higher cost might be a consideration for some.

Market Context

Following the success of Ray-Ban Meta glasses, which sold over two million pairs since October 2023, Meta is expanding its smart glasses lineup. Competitors like Google and Apple are also developing similar products, indicating a growing market. The Oakley collaboration, backed by a campaign featuring athletes like Kylian Mbappé and Patrick Mahomes, positions these glasses as a performance-focused option, potentially setting a new standard in wearable tech.

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Detailed Analysis and Background

Meta’s launch of the Oakley Meta HSTN smart glasses on June 20, 2025, marks a significant expansion in their wearable technology offerings, specifically targeting athletes and active users. This move follows reports from earlier in the year, with Bloomberg hinting at a 2025 release for sportier smart glasses, and Meta teasing the launch via an official “Oakley Meta” Instagram profile. The collaboration with Oakley, a brand under EssilorLuxottica (which also owns Ray-Ban), leverages Oakley’s reputation for durable, sporty eyewear, aligning with Meta’s strategy to diversify its smart glasses market presence.

Key Features and Technical Specifications

The Oakley Meta HSTN glasses are engineered as “Performance AI glasses,” aiming to amplify human potential, particularly for athletes. Key features include:

1. A built-in 12MP camera positioned on the side, capturing Ultra HD (3K) video, compared to the 1080p of Ray-Ban Meta glasses, enhancing video quality for action sports and POV recordings.
2. Open-ear speakers and microphones for listening to music, podcasts, or making calls, ensuring users remain aware of their surroundings, crucial for safety during activities.
3. An IPX4 water resistance rating, making the glasses sweat- and splash-resistant, ideal for outdoor use in various conditions.
4. Battery life extends to 8 hours of typical use and 19 hours on standby, with a 50% charge in 20 minutes, supported by a charging case offering up to 48 hours of total power, addressing a common pain point in the Ray-Ban model, which offered only 4 hours.
5. Integration with Meta AI, accessible via voice commands like “Hey Meta, take a video” or asking for performance insights such as wind conditions, enhancing hands-free functionality for athletes needing to stay focused during physical activities.

These specifications suggest the Oakley Meta glasses are a significant upgrade, particularly for users prioritizing durability and extended use, as evidenced by comparisons in tech reviews like TechCrunch and The Verge.

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Pricing Structure and Market Positioning

Pricing is set at $499 for the limited-edition Oakley Meta HSTN with gold accents, available for preorder starting July 11, 2025, with additional models starting at $399 later in the summer. This pricing is higher than the Ray-Ban Meta glasses, which range from $240 to $300, reflecting the enhanced features and sporty design. The glasses offer prescription lens support and come in five Oakley frame and lens combinations, catering to a broad audience, including eyeglass wearers.
Availability is initially focused on major markets like the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark, with planned expansion to Mexico, India, and the UAE later in 2025, as per the official press release from Meta . This global rollout suggests Meta’s ambition to capture a significant share of the active lifestyle market.

Integration with Meta AI and User Experience

The integration of Meta AI is a core component, allowing users to interact hands-free, which is particularly beneficial for athletes. Features include asking questions about the environment, such as wind strength, or using the camera for real-time translations, as noted in Engadget. This functionality seems to enhance the user experience by providing actionable insights during activities, potentially setting these glasses apart in the competitive smart wearables space.

Market Context and Competitive Landscape

The launch builds on the success of Ray-Ban Meta smart glasses, which sold two million pairs since their October 2023 launch, as reported by EssilorLuxottica in February 2025 . This success has positioned Meta as a leader, with claims of being the number one selling AI glasses globally. However, the market is heating up, with Google and Apple reportedly developing their own smart glasses, adding to the competition. Meta’s strategy includes expanding to other brands like Prada, indicating a multi-brand approach to capture diverse segments, from fashion to sports, as mentioned in Entrepreneur.
The Oakley collaboration is backed by a global campaign featuring Team Oakley athletes Kylian Mbappé and Patrick Mahomes, emphasizing performance and appeal to sports enthusiasts, as highlighted in the official press release. This marketing push aims to position the glasses as not just a tech product but a lifestyle choice for active individuals, potentially influencing market perception and adoption.

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Conclusion and Future Outlook

The Oakley Meta HSTN smart glasses represent a pivotal development in Meta’s wearable tech strategy, offering enhanced features for athletes and content creators. With superior video quality, extended battery life, and robust durability, they seem poised to redefine how users capture and share their active lifestyles. The integration of Meta AI and the backing of high-profile athletes suggest a strong market entry, though the higher price point may pose a challenge for some consumers. As Meta continues to innovate, with a third generation of glasses reportedly in development featuring a built-in display, the smart glasses market is set for further evolution, especially with competitors like Google and Apple in the race.