Apple just turned the iPhone into a fashion accessory — literally. Leave your thoughts in the comments .
In a surprising design collaboration, Apple and legendary Japanese fashion house ISSEY MIYAKE have unveiled a new wearable accessory called iPhone Pocket, a minimalist 3D-knitted “pocket” that lets users wear their iPhone instead of simply carrying it. And tech + fashion fans are already losing it.
By Narratornews.com | Tech Desk Nov 11
🔹 A New Category : “Wear Your iPhone”
Inspired by ISSEY MIYAKE’s iconic “piece of cloth” philosophy, the iPhone Pocket uses a 3D-knitted, ribbed fabric that expands to fit any iPhone model (yes — any size). But it’s not just for your phone: the open-knit structure stretches to hold AirPods, cards, keys, lipstick — whatever you usually shove into pockets that don’t exist on your clothes.
The coolest part? When the fabric stretches, you can see a subtle peek of what’s inside, giving it that high-fashion, tech-minimalist aesthetic.
“iPhone Pocket speaks to the bond between iPhone and its user… it lets you wear iPhone your own way,”
Yoshiyuki Miyamae, Design Director of MIYAKE DESIGN STUDIO
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🔹 Designed to Be Worn — Not Just Held
Apple describes the accessory as a beautiful new way to carry your essentials.
It can be worn:
- Crossbody with the long strap
- On the wrist with the short strap
- Attached to a handbag
- Or simply handheld like a micro-purse
Moody fashion-girl aesthetic meets functional tech.
“The color palette was intentionally designed to mix and match with every iPhone model,”
Molly Anderson, Apple VP of Industrial Design
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🔹 iPhone Pocket Colors & Pricing
Photo Source @Apple / Getty
Short Strap ($149.95 USD) Colors: Lemon, Mandarin, Purple, Pink, Peacock, Sapphire, Cinnamon, Black.
Long Strap ($229.95 USD) Colors: Sapphire, Cinnamon, Black.
Yes, it’s expensive. But fashion always is — especially when it says ISSEY MIYAKE x Apple.
🔹 Limited Collection + Only in Select Stores
This isn’t a wide release. Apple is treating it like a luxury drop, only available at a curated list of flagship stores worldwide, including:
Apple Canton Road, Hong Kong
Apple Ginza, Tokyo
Apple Jing’an, Shanghai
Apple Marché Saint-Germain, Paris
Apple Myeongdong, Seoul
Apple Orchard Road, Singapore
Apple Piazza Liberty, Milan
Apple Regent Street, London
Apple SoHo, New York City
Apple Xinyi A13, Taipei
Online purchasing starts November 14 via apple.com in:
🇫🇷 France
🇨🇳 China
🇮🇹 Italy
🇯🇵 Japan
🇸🇬 Singapore
🇰🇷 South Korea
🇬🇧 UK
🇺🇸 U.S.
Just in time for holiday gifting — or for resellers to flip it on eBay for double.
⭐ Why This Drop Matters
Apple rarely collaborates with high-fashion designers. ISSEY MIYAKE rarely partners with tech brands.
This isn’t just an accessory — it’s a collectible design piece. And if Apple is entering the wearable fashion category… the industry is about to get interesting.
Fashion. Tech. Minimalism. Collectibility. This may be the first time “pocket” becomes the hottest accessory of the year.