Dua Lipa brings style and star power to Milan in NBC’s new 2026 Winter Olympics campaign, celebrating the women of Team USA with a cinematic winter fantasy.
By Hemim Sk
Dua Lipa is bringing serious star power to winter sports season. The global pop sensation lights up Milan in a brand-new campaign from NBCUniversal, created to hype the women of Team USA ahead of the 2026 Milan Cortina Olympic Winter Games.
The new promo drops viewers straight into a cinematic winter wonderland, with Dua confidently strutting through a snow-covered Milan. From the Galleria Vittorio Emanuele II to the city’s iconic streets, the British singer blends fashion and athletic energy while effortlessly switching between Italian and English.
The spot premiered during the Macy’s Thanksgiving Day Parade on Nov. 27, giving millions a stylish first look at NBC’s Olympic marketing push. Set to the disco-pop beat of Lipa’s Billboard Hot 100 hit “Training Season,” the ad highlights powerhouse Team USA athletes including Olympic legends Lindsey Vonn, Mikaela Shiffrin, Chloe Kim, and rising figure-skating star Alysa Liu.
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Wrapped in a sleek black fur coat, Dua embraces the winter chill with her signature cool, even stopping to cuddle a pair of adorable pups before signing off with a playful “see you there” in Italian.
“Dua Lipa perfectly captures Milan’s cool, confident spirit,” said Joseph Lee, SVP of creative marketing for NBCUniversal Sports & Entertainment. “This campaign celebrates both the magic of the city and the strength of the women athletes who will define the 2026 Winter Olympics.”
The Opening Ceremony for the XXV Olympic Winter Games is scheduled for February 6, 2026, airing live on NBC and streaming on Peacock.
Meanwhile, Dua continues her globe-spanning Radical Optimism Tour, with her next stop in Bogotá on Nov. 28 before wrapping up with three shows in Mexico City.
NBC’s winter ad makes one thing clear: Milan is about to get a lot cooler — and Dua Lipa is leading the way.
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